New Arrivals

Add our new arrivals to your weekly lineup.

Select options This product has multiple variants. The options may be chosen on the product page

Straightlines Smoothing Shampoo & Conditioner – Blonde Formula | 10 fl. oz. & 8.5 fl. oz

Read more

Straightlines Smoothing Shampoo & Conditioner – Original Formula | 10 fl. oz. & 8.5 fl. oz

Sale!
Read more

Straightlines Non-Formaldehyde One Step Treatment Intro Bundle – Blonde Formula | 16.9 fl. oz.

Sale!
Read more

Straightlines Non-Formaldehyde One Step Treatment Intro Bundle – Original Formula | 16.9 fl. oz.

Read more

Itely Hairfashion DelyGlow Non-Ammonia Triple Action Hair Color | 3.3 fl. oz. Tube