Itely Hairfashion ColorlyOptimus | 2.03 fl. oz. Tube

ColorlyOptimus Permanent Hair Color

  • 96 Shades & 20 Color Series
  • Guaranteed Formula
  • Easy to Apply
  • Fast Application
  • Long Lasting
  • Perfect Even Coverage
  • Pleasant Fragrance
  • Predictable Results

 

Provides a bold & elegant result with a lighter, brighter, & warmer finish.

 

ColorlyOptimus is designed for the CLIENT who is looking for:

  • Perfect coverage from root to ends on all hair types
  • Natural Looking & Vivid Color
  • Long-Lasting Results

 

FOR A LIGHTER, BRIGHTER, WARMER FINISH!

The exclusive E-PLEX BOND REPAIR™, protects, restores and repairs the bonds of the hair that can be damaged during any chemical process. The E-PLEX BOND REPAIR™ makes the hair stronger and healthier from the inside out, which makes our hair color brighter and last longer. In addition, the 7 vegetable oils and butters added create more moisture, strength and shine.

MEDITERRANEAN BLEND is an innovative vegetal complex to help guarantee performance and longevity of hair color. Organic grape skins from Emilia, Sicilian Lemons, Apples from Trentino and organic wheat bran from the Po Valley. This blend improves shine of the hair, prevent the ability of minerals from water penetrating the hair shaft and seals the cuticle after the hair color has reached its target and deepest penetration into the cortex.

Description

TECHNOLOGICAL ADVANTAGES

Mediterranean Blend is a new technology created by a mix of organic Italian fruit and plant extracts (Grape, Apple, Lemon and Wheat Bran) for skin renewal, greater hair beauty and more color longevity.

  • Prepares the hair to accept hair color with great efficacy, allowing COLORLY OPTIMUS to contain an even LOWER percentage of ammonia
  • Seals the cuticle after the color reaches its target level, for even greater color longevity. Keeps mineral deposits from entering the hair shaft between services!
  • More brilliant shiny final result from root to ends
  • Perfect color accuracy and balance
  • Application after Application….

Mediterranean Blend technology ALSO works to remove excess buildup and minerals from the hair when the hair color is applied! Bye, bye, mineral deposits. No pre-clarifying treatment needed (in most cases)!

 

E-PLEX Bond Repair is a proven technology designed to restructure and protect the bonds broken or damaged during the service. E-PLEX Bond Repair also contains 7 precious vegetable oils and butters that strengthen, add shine and protect the hair during the service and after. No additional timing or change in developer required!

E-PLEX Ingredients:

  • COCOA butter for nutrients, anti-frizz and moisture
  • MANGO butter for anti-oxidants
  • OLIVE oil to revive and reinforce the hair
  • COTTONSEED oil for nutrients and moisture
  • ALMOND oil anti-inflammatory and anti-aging properties
  • AVOCADO oil for moisture
  • SOYBEAN oil to nourish and protect

E-PLEX Bond Repair advantages

  • Rebalance porosity in the hair from root to ends
  • Improves strength, maintains volume & eliminates frizz
  • Improves brightness and elasticity of hair
  • Nourishes the hair to strengthen and improve overall hair health
  • Free radical protection for a more vibrant and longer lasting hair color

Additional information

Series

NI – Natural Intense Series, N – Natural Series, TN – Mediterranean Series, CH – Chocolate Series, CP – Chili Pepper Series, CS – Chestnut Series, C – Ash Series, CV – Ash Pearl Series, B – Beige Series, I – Matt Series, K – Smoky Series, D – Gold Series, RD – Autumn Series, R – Copper Series, RT – Intense Copper Series, RF – Flaming Red Series, M – Mahogany Series, V – Violet Series, L – Lavender Series, PC – Pearl Ash Series, AP – Arctic Series, AC – Arctic Series, AA – Arctic Series, SSA – Superlight Series, SSC – Superlight Series, SSL – Superlight Series, SSN – Superlight Series, N – Neutral, AB – Accent Blue, AR – Accent Red, AV – Accent Violet, AC – Accent Graphite, WR – Without Red

Level

1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, SSA, SSC, SSL, SSN, N, AB, AR, AV, AC, WR