Itely Hairfashion Oh My Blonde! – Iconic Blonde Lightener | 17.63 oz.

Extra Performance HAIR DECOLORIZER

WHAT IS IT?: Innovative, ultra-performance decolorizer enriched with the exclusive E-PLEX Bond Repair, which eliminates yellow residue when lightening.

WHAT IT DOES: Ideal for lightening techniques using foil or thermal strips to achieve higher lightening results of up to 9 shades. ICONIC BLONDE is a compact, microgranular, decolorant powder. Does not swell and is easy to mix and apply.

HOW TO USE: in a non-metal bowl, mix 1 part ICONIC BLONDE + 2 parts hydrogen peroxide 10, 20, 30, 40 vol. Apply on dry hair. Do not use on scalp. Leave on for 20 – 40 minutes. Do not place under a heat source. Rinse thoroughly, apply BLONDE SEALER. Rinse and wash with Blonde Shampoo. Tone if necessary, followed by shampoo and conditioner.